There's a simple disciplined approach to carefully listening to the client’s needs. Here's an effective checklist that I use to promote collaboration in a team environment.
- Hear what people are saying. Listen to questions, address them thoroughly and analyze their concerns.
- Create an assessment plan. Is it annual, quarterly or weekly? The client is looking for constant contact.
- Good creative leadership requires patience and precise note-taking.
- Quickly communicate important info and save yourself on confusion.
- One-on-One Meetings allow you to observe non-verbal communication.
- Value feedback from peers and fellow team members.
- Learn how to speak to groups to gain their confidence and sell your concepts.
- Discuss personal info face to face or phone to eliminate poor communication.
- Demonstrate core values in all aspects of your work and”make them fans of your labor”.
- Stay focused on present feelings and solutions.
- Quality Control! Make sure your tone matches message.
- Practice, Practice Communication!
Tagged product management, marketing communication, web content writing
Building bridges of understanding with stakeholders and IT teams to implement state-of-the-art reporting systems requires savvy communication. Sounds tough? Maybe. Everyone's salary, profits, equipment and even budgets for advertising and PR come from who? The customer. Without customers, there is no profitability, and without profits, there is no business. The reality is the customer dictates service requirements, and it's up to the creative marketer to package services to create the greatest impact on the success or profitability of the stakeholders they represent.
Nonetheless it is important to reconsider today’s overemphasis on product branding and unrestrained social media investments. Instead of “brand equity” and “brand architecture,” companies must now focus on an global marketing strategy and sound decision-making from reliable data to properly communicate an accommodating and reliable customer experience.
The analytic tools necessary for this effort can be costly but are well worth the investment. These tools measure customer response to changes in product or service advertising activities. An effective solution needs to be extremely flexible to pinpoint the 8% of customers who generate 70% of profits, and the 25% of customers who are unprofitable.
Tagged product management, marketing communication, web content writing
The aggregate values of management and employees must express itself as a customer-service-driven and organizational culture. The origins of such a culture is found in a well-thought out global marketing strategy. Requirements for an integrated cross-functional approach in the development of an effective global marketing strategy seeks to bring together deep customer insights and segmentation for sustainable change in business economics and service capabilities. Some key concepts include
- Verbal & visual communication
- Business-to-business etiquette and practices
- Economies of scale
- Modeling and applied theory
- Training methodologies
- Technology cognizance
- Budget limitations
Tagged product management, marketing communication, web content writing
