Email Marketing allows you to expand your reach, generate more leads and grow your business.
Lately, with the increase in the online presence of many major companies, the use of the Internet to promote products and services has dramatically increased. Among the many methods used to increase the visibility of the websites and expand your target audience, Email Marketing is one the most prominent.
Email Marketing, as the title suggests, is the process of sending emails containing information about your company and the products and services you're offering to a selected range of potential clients and customers. Emails of regular newsletters are also sent to a database of existing and potential clients and customers. There are distinct advantages which Email Marketing has over the other forms of marketing.
Sending an email to thousands of potential customers can take merely a matter of seconds. This has made it a convenient tool for instantly supplying the prospective and existing clients with promotional and informative content about your products, services and offers available.
Email Marketing is a cheap and affordable marketing solution. Many companies provide batch email solutions with analytics provided to monitor the reach for your campaign. Costs are a matter of pence per thousand sent which is a lot higher than the revenue it may produce.
Email Marketing has the advantage of personal touch as it is addressed straight to the recipient. Thus, the interest level generated in the prospective clients and customers is much higher in comparison to the other methods of marketing. The existing customers and clients also get a feel of personalised treatment when promotions are targeted and sent to them.
Modern marketing tools stress on the importance of the feedbacks and suggestions of the clients and customers. Modern marketing takes the approach of a conversation between the buyers and sellers rather than being an one way attempt of enticing the buyer. Email Marketing provides the most convenient platform for such a conversation.
Your marketing campaign is not limited to a single-scoped audience but can be reached by anyone who has an email account. That is, there are no restrictions of budget, demographic differences, etc. that may cause you to reduce your overall campaign audience. Promotional emails can be sent to recipients all over the world in a very short time and at a negligible cost.
Eco-friendly and Convenient
Since there is no paperwork involved in Email Marketing, it is an eco-friendly process and without the hassles of paperwork. It is not only convenient for the sender to send the emails, but also easy for the recipient to respond to it.
Do you take advantage of email marketing in your business or are you interested in setting up email campaigns? You can get in touch with us by mentioning #ALJTMedia on Twitter or by leaving a comment on our Facebook, Google+ or LinkedIn page.
By: Lewis Theobald, aljtmedia.com